Uppership · The operations company for DTC brands

Your brand just hired an operations lead.

Shopify, a warehouse, a carrier, a dozen apps — and not one of them works for you. Vera does. She answers what you ask, watches what you tell her to watch, and drafts the fixes. Nothing changes on an order until you tap Approve.

14-day free trial · No card required

The real problem

Nobody in your stack works for you.

Shopify answers to Shopify. The warehouse has its own queue. The carrier has a support line and a case number. Every one of them hands you the slice that's convenient for them, in its own dashboard, on its own schedule. You're the only one holding the whole picture — usually at 11pm, in eight tabs, trying to work out whether the number on your storefront is the number on the shelf.

The real fix is a head of ops: $60,000 to $100,000 a year, months of interviews, and months more before they know your SKUs. That's the hire most brands can't make, so the 2am ops work just stays yours.

Vera is that operations lead, at $50 a month. Not a dashboard you have to remember to open — someone you ask, someone you put on watch, and someone who brings you the call to make instead of the data to dig through.

Draft an inbound with: 120 x EMB-C12-018, 96 x EMB-C8-005, 60 x EMB-GS-034
G
Let me draft it now.
Inbound shipment draft · 276 units to Wilmington DE
Wild Lavender Candle 12oz120
Vanilla Oud Candle 8oz96
Cozy Evening Gift Set60
Inbound created · PO VERA-2F4EAE4A
Ask Vera anything…

Replayed from a real Vera session. Every word is hers.

Just ask

The question that costs you twenty minutes.

Where's order #1847. What did shipping cost last week. Which SKUs are about to run out. Start an inbound. Every one of those is three logins and a spreadsheet today — and it's the fourth time this week. Ask Vera instead, in plain language. She answers with your real numbers, and when the answer calls for a change, she drafts it and waits for your go.

Standing watches

Every alert is one you asked for.

Every other tool decides what's urgent on your behalf. Vera takes direction. Say it once, the way you'd say it to a person — no rule builder, no dropdown maze — and she repeats back exactly what she heard. From then on it reaches you the moment it happens, not in next week's report.

A $19.40 label goes out on a $6 shipping charge. You find out four weeks later, on an invoice, as one line among nine hundred.

“Flag any shipment over $15.”

Now you hear about it when the label is bought, not when the bill arrives. Narrow it however you like: by carrier, by state, by SKU — “over $12 via UPS to California” is one sentence too.

Nothing on your storefront tells you the shelf is nearly empty. You find out from the order you can't ship, and the apology email you have to write.

“Tell me when this SKU drops below 20.”

She watches the warehouse's own count — the number that's actually true — and fires at the moment stock moves past your floor. Restock above your line and the alert clears itself; no stale red badge to babysit.

The carrier said something went wrong on Tuesday. It said so on a tracking page nobody opens. You heard about it Friday, from the customer.

“Tell me when a delivery goes wrong.”

Failed delivery, return to sender, carrier cancellation, or a parcel flagged in trouble mid-transit. Pick which of those get to interrupt you, and she flags them the moment the carrier posts it — in the carrier's own words, with a link straight to the tracking.

All three fire on live fulfillment events — the label at purchase, the warehouse count at every move, the carrier's own scans — which is why they come alive once fulfillment runs through Uppership. Review them or switch them off anytime in Settings, or just tell her.

The inbox

When one fires, it lands here.

You already have four apps sending you badges you've learned to ignore. This isn't one of them. A card tells you what happened and what she suggests, one tap to act — approve it, snooze it, mark it done — and a watch that recovers clears itself. The list is built to hit zero, not to feed you.

Vera is here Today · Tue
Two of your watches fired overnight, and one draft is waiting on your yes. Three taps and you're at zero.
Watch fired#1861 · just now
The label for #1861 came to $19.40 — over your $15 watch.
UPS Ground to Denver. Ask her for the carrier breakdown if this keeps happening, or tighten the watch to “over $12 via UPS” right in chat.
Reviewed and marked done
Your yes#1043 · you asked at 9:12
Swap Cloud Tee XL → L on #1043 — drafted, waiting on you.
Shopify gets the edit first, then the warehouse mirror. Nothing changes until you approve.
Approved — #1043 updated in Shopify
Watch fired#2710 · USPS
USPS flagged #2710: return to sender.
Flagged the moment the carrier posted it, because you asked to hear about returns. Links straight to the carrier's own tracking detail.
Tracked and marked done
Cleared earlier today
You approved · inbound PO VERA-2F4EAE4A created, 276 units to Wilmington
You approved · shipping address fixed on #2931 before the label was bought
You approved · order #2882 cancelled in Shopify
Stock watch cleared itself — Santal Cream back above your 25-unit lineJust now
Clear those three, and that's your whole day. That's everything. You're at inbox zero. ✦
New · Vera on WhatsApp

Your whole ops desk fits in a text thread.

Ops never waits for you to be at a desk. It goes wrong on the school run, in the post-office line, halfway through dinner — and the fix sits there until you're back at a laptop. Connect WhatsApp in a few taps and it doesn't. Ask where an order is from the queue. Approve a swap from the couch. When a watch fires, the alert finds you — with Approve right on the message when a draft is waiting.

  • Ask anything — orders, shipments, inventory, shipping spend — and get answers in plain text
  • She drafts the change; Approve sits right on the message, and nothing runs until you tap it
  • Watch alerts land in the same thread, the moment they fire
  • You link your own number, confirm with a code, and STOP shuts it off any time

Tables, pickers, and settings stay in the dashboard. WhatsApp keeps to clean text and buttons — on purpose.

Drafts arrive as WhatsApp messages, reply buttons attached. Approving is a tap, not a login.

Built for where you are

Your first ops hire. Or your best one.

Vera meets your brand at its stage, and grows with it.

Pre-revenue

Shipping from the garage

You're the whole ops department, and the last thing you need is another dashboard demanding attention. Ask Vera anything from your phone, approve the fixes with a tap, and get back to building the thing.

Doing it yourself

Running it all in ShipStation

You became the ops department by accident. Vera connects to your Shopify store and answers the questions that used to mean twelve open tabs — and drafts the order fixes you approve from wherever you are.

Scaling up

Outgrowing your 3PL

You manage a vendor who doesn't answer to you. Move fulfillment to the Uppership network and Vera's watching runs on her own hands: every label, every stock move, every carrier scan — with alerts you chose.

How it starts

Live in an afternoon.

No implementation project. No onboarding deck. No ninety-day ramp. You talk to Vera, connect Shopify, and she takes it from there.

01

She onboards you

Vera asks about your brand and your stage, in plain conversation, not a 40-field form.

02

Connect Shopify

One click. She pulls your catalog and your orders and gets oriented before you've finished your coffee.

03

Tell her what to watch

A cost line, a stock floor, the delivery trouble you want to hear about. One sentence each, off anytime.

04

Put her in your pocket

Link WhatsApp in Settings — a code and a minute — and the whole loop runs from a text thread.

Uppership fulfillment

Fulfillment is Vera's hands.

When you're ready, fulfillment moves to real warehouses in Delaware, Atlanta, and Los Angeles — and everything Vera watches becomes hers end to end: the label at purchase, the stock count at every move, the carrier scan the second it posts. The brain and the hands, working as one.

#1847 → Atlanta · ground · $6.40
47orders routed this wk
2.1davg transit
$340saved vs single-node
Integrations

Connected today — and a build queue you can talk to.

What's listed here is live, not "coming soon." And when you need a channel we don't have yet, tell Vera in chat: she logs the request straight to our build queue, and the queue is what we build from.

Sales channels

ShopifyLive
FaireLive
OrderDeskLive

Where you talk to her

DashboardLive
WhatsAppLive

Selling somewhere else? Ask Vera for it by name — she'll log it. Or write George directly.

Two ways in · Pricing

Start with the brain. Add the hands when you're ready.

A good operations lead runs $60,000 to $100,000 a year in comp — more, fully loaded — and takes months to ramp. Vera starts at $50 a month, and works whether or not your fulfillment runs through us.

Available now

Vera, standalone

$50/month, flat

Start with a 14-day free trial. No card required.

Your AI operations lead over the Shopify store you already run. Ask anything, get straight answers, approve the fixes — from the dashboard or WhatsApp.

  • Ask anything about the orders in your Shopify store — where one is, what changed, what's stuck
  • Order changes are drafts — nothing ships, cancels, or edits without your approve
  • WhatsApp included: ask, approve, and hear from her by text
  • One flat price. No seats, no per-message pricing
Start free
Available now

Vera + Uppership fulfillment

$200/month, from

Vera plus integrated fulfillment from our warehouse network — where her standing watches run on events she can see end to end.

  • Everything in Vera, standalone
  • Standing watches on live events: labels, stock moves, carrier scans
  • Real warehouses in Delaware, Atlanta, and Los Angeles
  • Intelligent order routing across nodes
Get started Full fulfillment pricing →
Questions

The things founders ask us.

What can Vera do without my approval?
Read and answer — always. Change things — no. Anything that ships, cancels, edits an order, or touches an inventory count exists first as a draft, and executes only when you tap Approve. That's how she's built, not a setting you have to find. A few small workspace chores (setting a watch you've confirmed, syncing a SKU you named, looping in our team) happen in conversation, and she's instructed to ask before each one.
Will this give me more to manage?
Only if you ask for more. You choose what she watches, so the inbox holds exactly the alerts you signed up for plus the drafts waiting on your yes — and watches that recover clear themselves. It's built to reach zero, not to be another feed.
Do I have to move fulfillment to Uppership?
No. Vera, standalone runs on the Shopify store you already have: ask her about your orders, approve her drafts, take her with you on WhatsApp. One straight answer about the limit, though — standing watches fire on live fulfillment events (the label at purchase, the warehouse stock count, the carrier's scans), and those events only exist once fulfillment runs through Uppership. Standalone gives you the asking and the approving; the watching starts when the hands do.
What's the difference between Vera on WhatsApp and in the dashboard?
Same Vera, same rules. Questions, drafts, and approvals work in both places; drafts on WhatsApp arrive as messages with reply buttons attached, Approve right there on the message. Tables, pickers, and settings live in the dashboard, where they belong. You link your own number with a verification code, and texting STOP switches it off any time.
What does it cost?
Vera, standalone is $50 a month, flat, and starts with a 14-day free trial (no card required to begin). One plan, everything included. Vera with Uppership fulfillment starts at $200 a month, and Vera is included in every plan; full fulfillment pricing is at onboarding.uppership.com. Either way, you'll never see per-message or per-token pricing.

Let Vera take it from here.

Sign up, connect Shopify, and tell her what deserves your attention. You're live in an afternoon — and she's in your pocket on WhatsApp by dinner.

Questions first? Write George directly at george@uppership.com. He reads everything.